Penny's career spans communications consultancy, online engagement and published guidance on public consultation. She has helped organisations explain complex proposals clearly and involve communities throughout the planning process.
As the founder of communications consultancy PNPR, Penny has worked with many leading developers including property companies, consultancies, commercial developers and both private and social housing. Her clients have included Boyer, British Land, Broadgate Estates, Capital Shopping Centres, Carter Jonas, CBRE, Essential Living, Next, Lanpro, More London and Sainsbury's Supermarkets. She has also worked extensively with architects, interior designers and local authorities.
For decades, Penny's work has made pioneering use of social media and web-based communications. Her online consultations for Bayfordbury Estates, Next, O&H Properties, Scotch Corner Designer Village, Essential Living and Essential Land have met with substantial approval from local authorities and local communities alike and have resulted in planning consents being granted for contentious schemes.
Penny has written extensively on the subject of consultation for property publications. Her book, Public Consultation and Community Involvement in Planning: a twenty-first century guide, was published by Routledge in 2017. She has also contributed to books on consultation outside the property sector and authored two further books, Promoting Property and Communicating Construction.
An Associate of The Consultation Institute, Penny has been an active member of tCI's Planning Working Group, responded to Government consultations on behalf of tCI, contributed to training courses and spoken at consultation events. As an active member of the Town and Country Planning Association, she was consulted on the TCPA's People, Planning and Power Guide.
Penny is a Fellow of the Chartered Institute of Public Relations and founded the CIPR's Construction and Property Special Interest Group.